| Brand and Marketing Management | ||
| General Courses (31 Credits) | ||
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General Education Course (Social Sciences)
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3 Credits
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General Education Course (Sciences and Matematies)
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3 Credits
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General Education Course (Humanity)
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3 Credits
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General Education Course (Interdisciplinary)
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3 Credits
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Business Concepts and Ethich (BUS CPTS/ETHICS)
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3 Credits
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Introduction to Information Technology and Information Systems (INTRO IT/IS)
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3 Credits
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Essential English for Business II (ESS ENG BUS II)
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3 Credits
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Business Writing Skills (BUS WRIT SKIL)
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3 Credits
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Business Written Communication (BUS WRIT COMM)
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2 Credits
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Business Report Writing (BUS REP WRIT)
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2 Credits
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| 5506236 | Business Oral Communication (BUS ORAL COMM) | 3 Credits |
| Core Courses (56 Credits) | ||
| 2301115 | Calculus for Business I (CALCULUS BUS I) | 3 Credits |
| 2600300 | Using Spreadsheet Software for Business (USING SPREAD BUS) | 1 Credits |
| 2601121 | Principles of Accounting (PRIN ACCTG) | 3 Credits |
| 2601123 | Intermediate Accounting I (INTMD ACCTG I : For International Business Management major only) | 3 Credits |
| 2601224 | Managerial Accounting (MNGL ACCTG) | 3 Credits |
| 2602313 | Management and Organization (MGT/ORGANIZATION) | 3 Credits |
| 2602327 | Quantitative Business Analysis (QUANT BUS ANAL) | 3 Credits |
| 2602344 | Production/Operations Management (PROD OPER MGT) | 3 Credits |
| 2602370 | Comparative International Business Management (COMP INTL BUS MGT) | 1 Credits |
| 2602371 | Principles of International Business Management (PRIN INTL BUS MGT) | 3 Credits |
| 2602416 | Business Strategy (BUSINESS STRATEGY) | 3 Credits |
| 2603210 | Introduction to Statistics (INTRO STATISTICS) | 3 Credits |
| 2603330 | Business Statistics (BUSINESS STAT) | 3 Credits |
| 2604271 | Business Economics (BUSINESS ECONOMICS) | 3 Credits |
| 2604361 | Business Finance (BUSINESS FINANCE) | 3 Credits |
| 2605311 | Principles of Marketing (PRIN MKTG) | 3 Credits |
| 2900111 | Economics I (ECONOMICS I) | 3 Credits |
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Business Law (BUSINESS LAW)
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2 Credits
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| 3401260 | Taxation Law (TAX LAW) | 2 Credits |
| 3405251 | International Business Law (INTER BUS LAW) | 2 Credits |
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Essential English for Business I (ESS ENG BUS I)
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3 Credits
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Field of Study Courses (33 Credits)
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| 2605314 | Consumer Behavior (CONSUMER BEHAVIOR) | 3 Credits |
| 2605328 | Brand Building and Development (BRAND BUILD DEV) | 3 Credits |
| 2605329 | Marketing Channel (MKTG CHANNEL) | 3 Credits |
| 2605330 | Integrated Brand and Marketing Communication (INT BRAND MKT COMM) | 3 Credits |
| 2605419 | Global Marketing (GLOBAL MKT) | 3 Credits |
| 2605425 | Marketing Strategy (MKT STRATEGY) | 3 Credits |
| 2605429 | Brand Building for Service Marketing (BRAND SERVICE MKTG) | 3 Credits |
| 2605430 | Marketing Internship (MKTG INTERNSHIP) | 0 Credits |
| 2605431 | Marketing Planning and Control (MKTG PLAN CONTROL) | 3 Credits |
| 2605452 | Pricing (PRICING) | 3 Credits |
| 2605481 | Marketing Research (MARKETING RESEARCH) | 3 Credits |
| 2605491 | Seminar in Marketing (SEM MARKETING) | 3 Credits |
| Field of Study Elective Courses (6 Credits) | ||
| Select any following courses in a total of not fewer than 6 credits. | ||
| 2605320 | Current Issues in Marketing (CUR ISSUES MKTG) | 3 Credits |
| 2605326 | Sales Management and Selling Technique (SALE MGT SELL TECH) | 3 Credits |
| 2605327 | Digital Marketing (DIGITAL MKTG) | 3 Credits |
| 2605331 | New Product Development and Customer Value Creation (NEW PROD DEV VALUE) | 3 Credits |
| 2605413 | Fashion Marketing (FASHION MARKETING) | 3 Credits |
| 2605422 | Technologies in Marketing (TECH MKT) | 3 Credits |
| Electives Courses (6 Credits) | ||
| Take at least 6 credits from the courses with the last 3 digits in the course number at 300 or above. The courses must be taught in English and listed as courses for undergraduate degree courses of the Faculty of Commerce and Accountancy, Chulalongkorn University. | ||
| Free Elective Courses (6 Credits) | ||
| Take 6 credits from any courses taught in English and listed as courses for undergraduate degree courses of Chulalongkorn University or courses which the credits transferred from partner universities from abroad with the approval from the BBA program committee and the administration board of the Faculty of Commerce and Accountancy, Chulalongkorn University. | ||