Congratulations to our students on winning First Prize at the 4th J-MAT Brand Planning Competition, hosted by the Marketing Association of Thailand.
The competition serves as a national platform for university students to showcase their strategic thinking in brand planning, while gaining valuable hands-on experience and expert mentorship. It aims to bridge academic learning with real-world applications in marketing.
This year’s competition challenged participants to craft innovative branding strategies that resonate with the values and lifestyles of the new generation.
Team “Ok Kai Klam To”
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Ms. Napatch Kitkongkajornchai
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Ms. Sirinada Larpsiriphon
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Mr. Meng-zhe Wu
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Mr. Bunyasit Rattanamatmongkhon
Advisors:
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Assoc. Prof. M.L. Sawika Unahanandh
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Ms. Kawisara Phathanacharoen
Department of Marketing, Chulalongkorn Business School